A sculptural botanical leaf and smoked glass against brushed metal and deep shadow
STRATEGY / DESIGN / COMMERCEINDEPENDENT / FOUNDER-LED

GOOD
BY NATURE.
BOLD BY DESIGN.

We help natural-health brands look different,
earn trust, and make buying feel simple.

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NATURE / INDUSTRY / INTENT

Looking good
is the beginning.
Not the business.

A beautiful store should do more than collect compliments. It should make the product clear, the brand credible, and the next step obvious.

We bring a founder’s eye to natural-health ecommerce. Less noise. Better decisions. A brand that feels like itself.

How we think

Different worlds.
One point of view.

A selection of owned-brand work
and independent design exploration.
No borrowed success stories.

B369 / 001Original ivory and olive fictional packaging for Botanical Form, an independent BLACK369 design studyCOMMERCE / FICTIONAL CONCEPT

Botanical Form

01

Fictional brand concept

Inside the thinking

Original packaging and storefront exploration. Not a client project. A fictional botanical brand lets us explore a quieter product story, clearer navigation, and a more considered path to purchase.

Focus
Product discovery and buying clarity
Status
Concept only. No performance results claimed.
B369 / 002Gabe Lumagui seated in a black shirt against a light studio backgroundAWARENSSCULTURE / ARTIST PLATFORM

AWARENSS

02

Owned artist platform

Inside the thinking

An owned creative world built around music, identity, and direct connection. A reminder that a brand should feel like a point of view, not a template with its name changed.

Focus
Art direction and digital identity
Status
Owned project, not an outside client endorsement.

DESIRE.
TRUST.
DECISION.

The right kind of attention
has somewhere to go.

Start with one important buying path. Understand what is getting in the way. Then make the experience worth choosing.

Explore the Store Conversion Sprint
01

Find the friction.

Look at the product, the message, and the steps between interest and checkout.

02

Make it unmistakable.

Give the brand a distinct visual language and a clearer reason to be chosen.

03

Build, then learn.

Improve the buying path. Measure what happens. Let evidence guide the next move.

A founder’s eye.
Not an agency script.

BLACK369 is led by Gabe Lumagui. A place where business building, brand thinking, and digital craft meet.

Our focus is natural-health and organic-wellness ecommerce. We care about the details people feel, and the decisions a business needs them to make.

Let’s find the opportunity

A useful starting point. No borrowed results or promises.

Clarity.What the product is. Who it is for. Why it matters.
Direction.One important buying path, with a focused next step.
Accountability.One founder-led process, from diagnosis to implementation.
YOUR NEXT CHAPTER

MAKE IT
MATTER.

Have a good product?
Let’s make the experience live up to it.